Evidence-first prospecting: how Baks qualifies a company
A step-by-step look at how Baks turns a brief into a defensible, qualified opportunity.
Most prospecting tools give you a name and a number. Baks gives you a reason to call. Every opportunity in Konexium carries evidence: a source, a date, a snippet and a confidence score. Here is how that happens.
1. The brief
You describe your target in plain language. Example: “Fintech scale-ups in Nigeria and Kenya that raised Series A in the last 12 months and are hiring sales leaders.”
2. Discovery across 200+ sources
- Company registries, press releases, investor databases and job boards.
- Procurement portals, public tenders and sector-specific publications.
- Websites, social signals and executive changes.
3. Verification and conflict resolution
Baks cross-references multiple sources. If one source says a company is in Lagos and another says Ikeja, it picks the one with the stronger evidence and flags the conflict for review.
4. Decision-maker surfacing
Relevant contacts are mapped by title, seniority and department. Contact details are surfaced only when corroborated, and never scraped from non-public sources.
5. Qualification and handoff
A score is calculated from signal strength, source diversity and your campaign weights. The result is a qualified lead with evidence attached, ready for review or outreach.
Reps no longer cold-call from a list. They call from a story: “You raised Series A in March, you are hiring three sales roles, and your competitor just won a tender in your space.” That is what evidence-first prospecting changes.
- Baks turns a brief into verified company, contact and evidence.
- Every record shows its source, date and confidence.
- Qualified leads arrive with a reason-to-call, not just contact details.
