Your ICP, learned not guessed: how Market Memory works
Most tools make you define your ideal customer up front and hope it is right. Konexium learns it from your real approve and reject decisions — and gets sharper every week.
Ask ten reps to describe your ideal customer profile and you will get ten answers, most of them a guess. The truth is already written in your own decisions: the companies you approved and the ones you rejected. Market Memory reads those decisions and turns them into a profile you can see and act on.
Learned from what you actually do
Every time you approve or reject a company in the review queue, that decision is a labelled example. Market Memory aggregates them by industry, market, company size and fit score, then reports which attributes correlate with your approvals — with the underlying counts and the lift over your average. It is deterministic: every number comes from real decisions, never invented, and it stays quiet (“still learning”) until the sample is large enough to trust.
- What you approve — the traits that convert above your average, ranked by lift.
- What you pass on — the traits you reject more often, so you can deprioritise them.
- Why you reject — your most common rejection reasons, counted.
“You approve logistics companies in Ghana 2.4x more often than your average. Here are more that match.” That is a pattern you earned, not a filter you guessed.
Closing the loop
Insight is only half the value. From Market Memory, Baks can discover more companies matching your proven pattern — scoped to the industries and markets you actually approve — and route them into the campaign that already holds your winners. The more you decide, the sharper the profile and the better the next batch. That is a moat a static contact database cannot copy.
- Your ICP is already written in your approve/reject decisions — Market Memory reads it.
- Patterns are deterministic and evidence-backed: real counts, real lift, no fabrication.
- It closes the loop by discovering more of your proven winners.
- It compounds — the profile sharpens every week you use it.
